Marketing News

Miranda Kerr Is the New Face of Almay

The partnership embarks on a rebrand with modern packaging, evolved design language and skin‑conscious positioning.

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By: Lianna Albrizio

Associate Editor

Almay is building on its decades‑long commitment to skin‑friendly makeup with a rebrand featuring modern packaging, evolved design language and model, entrepreneur and wellness advocate Miranda Kerr as the face. “I’m very intentional about the brands I partner with,” said Kerr. “What resonated with me about Almay is its commitment to clean beauty, alongside its long-standing focus on gentle, breathable formulas. It’s a brand people have trusted for many years, and I love that it’s clean and d...

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